SunEd Learning

1. Problem: Rural students in India lack access to quality education due to poor infrastructure, untrained teachers, outdated curricula, and limited digital access. Existing alternatives (offline coaching, government schemes) are ineffective and inaccessible. Power cuts and unreliable internet hinder digital learning adoption. 2. Customer Segments: Primary Market: Rural students (ages 6-18) in underprivileged areas. Secondary Market: Parents, schools, and local government education departments. International Market: Developing nations with similar education challenges (Africa, South Asia). Niche Market: NGOs, CSR initiatives, and ed-tech firms supporting rural education. 3. Unique Value Proposition: Offline-first, solar-powered digital learning kits for uninterrupted education. Localized curriculum in multiple regional languages with interactive content. Teacher training & support programs for sustainable learning outcomes. Low-cost, high-impact model designed for resource-constrained areas. 4. Solution: Develop solar-powered learning kits with preloaded content, eliminating internet dependency. AI-powered adaptive learning platform to personalize education. Community-driven mentorship and teacher upskilling programs. Partnership with local governments & NGOs for wide-scale adoption. 5. Channels: Direct partnerships with schools, NGOs, and government bodies. Community outreach and engagement programs. Digital marketing (social media, WhatsApp campaigns) for parent awareness. Collaborations with CSR initiatives of large corporations. 6. Revenue Streams: B2B: Selling learning kits to schools, NGOs, and government projects. B2C: Subscription-based access to premium learning content. CSR & Grants: Corporate partnerships and government funding for rural education. 7. Cost Structure: Hardware development (solar kits, tablets, content storage). Software development & AI-based personalized learning features. Logistics & distribution (reaching remote areas). Marketing & awareness campaigns. Training programs for teachers and mentors. 8. Key Metrics: Number of schools/students adopting Edventures kits. Engagement & retention rates on the learning platform. Learning outcomes (improvement in literacy/numeracy skills). Expansion to new rural regions and international markets. 9. Competitive Analysis: Direct Competitors (India): Byju’s, Vedantu, Toppr (but they require internet access). Government initiatives like DIKSHA, but lack engagement. Direct Competitors (Global): Khan Academy, Coursera, EdX (not tailored for rural offline learning). Indirect Competitors (India): Local tuition centers, government schools. Indirect Competitors (Global): UNICEF education programs, World Bank-funded rural education projects. Market Gap: Most ed-tech solutions require stable internet and electricity, which rural India lacks. Current solutions don’t focus on offline-first, localized content, and teacher training.