Athlete Fuel

Student-athlete endorsed meal plans for fans and fitness enthusiasts, delivered from local restaurants and meal-prep services.

lianiisanchez • 25 February 2025

GameDay Grub is a meal subscription service and digital platform where student-athletes create and promote personalized meal plans, partnering with local restaurants, meal-prep services, and nutritionists. Fans and fitness enthusiasts …

Problem

Student-athletes struggle to find personalized meal plans that cater to their specific dietary and nutritional needs, impacting their performance and recovery.

Solution

GameDay Grub provides a platform where student-athletes can create and promote personalized meal plans, partnering with local restaurants, meal-prep services, and nutritionists, to meet their unique dietary requirements.

Key Metrics

Number of student-athletes using the platform
Retention rate of customers
Number of meal plans created and sold

Value Proposition

Access to personalized meal plans endorsed by student-athletes, convenience of delivery or pickup, variety of meal options from local partners.

Unfair Advantage

Exclusive partnerships with student-athletes, local restaurants, meal-prep services, and nutritionists, creating a unique offering in the market.

Channels

Online platform, social media marketing, partnerships with fitness influencers and sports teams.

Customer Segments

Student-athletes, fitness enthusiasts, fans of sports teams looking for athlete-endorsed meal plans.

Cost Structure

Cost of meal ingredients
Platform maintenance and development
Marketing and advertising expenses

Revenue Streams

Sales of athlete-endorsed meal plans
Subscription fees for premium features
Partnership commissions from local restaurants and meal-prep services

Athlete Fuel

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